Payal Kadakia, LIFEPASS: Drop Your Limits, Rise to Your Potential - A Groundbreaking Approach to Goal Setting
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[0:40]Pyle Cadecia is the author of Life Pass.
[0:43]Drop your limits, rise to your potential, a groundbreaking approach to goal setting.
[0:47]She is the executive chairman and founder of Class Pass
[0:50]and the artistic director of the Soddance Company.
[0:54]She has been a dance trip for newer since the age of three
[0:57]when she started training an Indian classical and folk-size of dance.
[1:00]It was her passion for dance entrepreneurship and making the world a more active,
[1:03]happy place that led to the founding of Class Pass.
[1:06]Class Pass is a membership program for fitness classes
[1:09]across multiple gyms and studios making working out more engaging,
[1:13]accessible, and affordable.
[1:14]I used to do this all the time, by the way.
[1:16]I had a class pass package, but of course now I rarely work out.
[1:19]Anyway, back to the pile.
[1:20]With over 25 years of dance experience, Pyle also founded the Soddance Company,
[1:25]a contemporary Indian dance company.
[1:27]She has led the company to achieve tremendous community support,
[1:30]sold out performance, celebrity endorsements, and positive reviews in the New York Times,
[1:35]MTV, and prominent South Asian publications.
[1:38]Pyle has been quoted as the dancer possessing not only the standout talent,
[1:42]but the undying passion, congenial disposition, and sharp business savvy
[1:46]to be truly a force to be reckoned with.
[1:49]As the South Asian culture continues, it's inevitable integration into America.
[1:53]Prior to founding Class Pass, Pyle worked as a consultant at Bain & Company
[1:57]and in Warner Music Group's Digital Strategy and Business Development Group.
[2:01]Pyle also has a degree from MIT in Operations Research and Economics.
[2:06]Welcome, Pyle.
[2:07]Thank you so much for coming.
[2:08]And moms don't have time to read books, discuss life paths,
[2:12]drop your limits, rise to your potential.
[2:14]Thank you for having me.
[2:15]I'm so excited to be here.
[2:17]I'm so excited too and have used Class Pass, by the way, many times.
[2:22]So to book classes, back when I was a little more active than I am.
[2:25]But anyway, so I've been a fan and was really excited to learn your backstory and everything.
[2:30]So yeah.
[2:31]So tell listeners about this book and your background and just start a little from the beginning.
[2:37]And yeah, all right, we'll dive into it.
[2:42]Okay, so let's start with the book.
[2:44]So the book to me was really this culmination of this last decade of my life,
[2:50]which I'm starting my dance company to starting Class Pass to being acquired,
[2:55]which I actually didn't know when I was writing the book that that was actually going to happen.
[2:59]Just ended up being a nice, I guess, closing to a chapter in a book.
[3:03]But I would say that I have lived my life through a very unique,
[3:09]different set of methodologies and techniques.
[3:13]And I always felt that I really wanted to share those tips with other people,
[3:18]because I saw them struggling with many of the same things that I did.
[3:22]I just, I think, put a plan together to get to the other side, whether it was because I just
[3:26]cared so much for my calling or whatever it might be.
[3:29]And I wanted other people to really feel that.
[3:30]So this book to me felt like a responsibility, honestly, to write it, you know, for everyone else
[3:37]to be able to, you know, whether you're graduating from college or if you're in your, you know,
[3:41]mid 30s or 40s and you're looking for a change in your life and that fire in your life
[3:46]to not ever let anything hold you back.
[3:49]So that's really that.
[3:50]And I'm really excited that it's, it's coming out and it's out there in the world.
[3:54]And, you know, in terms of my backstory, we can start a little bit with my childhood,
[3:58]which I talk a lot about in the book.
[4:00]But look, I grew up in a small town in New Jersey.
[4:03]I was one of the only Indian girls and Indian families in that town, which, you know,
[4:09]posed its challenges for me and my family just because we didn't necessarily fit in.
[4:13]And it was this interesting part of my life where I decided to split myself into two.
[4:20]So I lived my American life sort of by the week I went to school.
[4:24]I was a high school football cheerleader and sort of lived that American lifestyle.
[4:29]And then on the weekends, I had this beautiful Indian community that was in a town nearby,
[4:33]which I would go to and I would learn dance and I would be a part of festivals.
[4:37]And, you know, have a chance to meet my aunts and uncles who sounded more like my parents
[4:42]and felt more at home to me.
[4:44]By the way, I like broke my heart when you did the talent show as a, as a little girl and
[4:48]everybody made fun of you on the stage even though you're like this amazing dancer.
[4:52]Oh my gosh. And wearing the paint.
[4:54]I mean, I was five.
[4:54]So I wasn't that good at the time.
[4:57]Whatever.
[4:57]I mean, good enough.
[4:59]But still like having a hide who you were, literally the jewelry off your arms like
[5:05]and not feeling like you could be yourself.
[5:07]Anyway, it was a heartbreaking moment.
[5:09]It really, it really was.
[5:11]And, you know, I really wish it upon no one.
[5:14]And I think we still feel it.
[5:15]I think as we even get older, there's so many times where, of course,
[5:19]it might not be as blatant of feeling of embarrassment or feeling of I don't fit in.
[5:24]But I think it happens all the time, which is why I think one of the things I learned to do
[5:29]in my life and I really wanted to help readers with is how do you come to terms with
[5:34]all parts of who you are to truly live your life being authentic to all parts of you, right?
[5:39]And that means in your career, in your home with your friends,
[5:44]I really don't believe in this whole, let's divide ourselves.
[5:47]And I've done that many times.
[5:48]And by the way, I catch myself in that many times.
[5:50]And whenever I do, it's a red flag to me to say,
[5:54]pile, you are not acting like yourself in front of this little people or at work or what is going
[5:59]on, you need to change your environment and go back to what is, is making you build this
[6:05]boundary and divide.
[6:06]And, you know, I did it for a really long time that I think finally for me and,
[6:10]you know, I talk a lot about finding environments that help you thrive in all parts of who you are.
[6:16]And for me, that was dance, right?
[6:18]And of course, I talk about it as Indian dance in my life and I know it's an activity and a passion.
[6:23]But it was deeper than that for me because it taught me about the beauty of my culture and
[6:29]the ancestors in which I came from and the women in which I, you know, had from generations on
[6:35]and what their life was and who I was representing being even here in America.
[6:40]And I think that was a really important learning for me to know that I had come from,
[6:45]you know, this lineage of beauty and culture and richness.
[6:49]And I didn't always feel that, right?
[6:51]Because I didn't sit in.
[6:52]So I think that was a very important part to me.
[6:54]And I encourage anyone out there if you ever are feeling that divide.
[6:57]It's how do you learn more about actually the thread of you that you might be
[7:01]shutting out in your life?
[7:02]Because there is so much death to that part of you.
[7:05]You really just have to really go for it.
[7:08]And I think as I became an entrepreneur and built a company by that point in my life,
[7:13]I was so used to feeling that sense of I don't fit in that I never questioned it.
[7:19]Because I had been feeling it for so long.
[7:21]And I almost encouraged people to feel that.
[7:23]And go to a place in your life where you start feeling that environment and that sense of identity
[7:30]being full and learned to do that in all environments.
[7:33]So by that time, you know, you're older, you're choosing your career or even later in your life,
[7:38]you're at a place where you're not dividing yourself into, you know, all these boxes
[7:42]that society wants to put you into.
[7:44]I love the moment when you, I guess you're at Bain Consulting.
[7:47]And you are debating how many people to invite to your concert, to your dance performance.
[7:53]And yeah, at this moment in the book where you're like, should I invite a couple people?
[7:56]And then you're like, I'm just going to invite all 200 people.
[7:58]All of us and so many people came and I felt like that was such a great turning point for you.
[8:03]Because you're like, I finally showed them who I was.
[8:06]They had all this new respect for me because they understood me in a new way.
[8:10]And it just like opened up so many doors.
[8:12]It's supposed to be something you had to hide.
[8:14]Yeah, I think, you know, in that moment and, you know, was really interesting because
[8:20]I had a lot of fear.
[8:22]Like I think sharing more of who I was was always uncomfortable.
[8:26]And I always did it in little bits.
[8:28]Like I feel like in college, I learned to do it a little bit more.
[8:31]And now I was in the professional world living in New York.
[8:34]It kind of felt crazy to me.
[8:35]But, you know, I knew that when people saw me on stage, they saw me in my element.
[8:41]And it is great to see anyone in their element.
[8:44]I think it makes anyone respect you instead of hiding it.
[8:47]And so I remember seeing, you know, my colleagues kicking butt meetings.
[8:52]And I was like, you know, when I was good, I was smart.
[8:54]I always knew that I had great background.
[8:56]But yeah, like I knew that when I was on stage, something else came out of me.
[9:00]And I wanted people to see me in that state.
[9:03]And I do believe that after that, and I talked about this.
[9:06]Like I remember one of my bosses.
[9:08]He decided to, I was getting married and he was Indian.
[9:11]And he was like, can you teach me my wife a dance for a wedding?
[9:13]Yes.
[9:14]And it was kind of crazy to me.
[9:15]I mean, I had two, three bosses actually asked me that after.
[9:18]And, you know, I would go to their houses on the weekends.
[9:21]And I would teach them a dance.
[9:23]And they'd be, you know, we would walk by each other in the office.
[9:26]And they'd be like, we pile them.
[9:27]We're doing this step right.
[9:28]And it was kind of this little rehearsal to be a teacher in something.
[9:32]And I'm in a craft.
[9:33]And I do think it gave them a deeper respect for me as a human
[9:38]being on top of obviously the experience I had.
[9:40]Well, I think that's like such a key and goes back to all your little bits and pieces
[9:44]of advice that you sprinkle throughout the book, which are so good.
[9:47]But it's like, we're all a teacher of something to someone else.
[9:50]Oh, it's just figuring out what it is.
[9:53]Do you have to share?
[9:54]And then ultimately, other people would benefit from it.
[9:56]But anyway, absolutely.
[9:59]I mean, I think you've got...
[10:00]I mean, we're all here in service of each other, right?
[10:04]And whether that, like you said, it's teaching, giving, sharing.
[10:08]We really are in service of each other, right?
[10:10]It's about finding that passion, that thing that lights us up
[10:12]and giving it to other people.
[10:14]For me, it wasn't about me just dancing by myself.
[10:16]It was about how it made others feel.
[10:18]And my whole journey of class class was,
[10:21]how do I make people feel the same magic in their life?
[10:25]Because I felt so blessed to have had such a great purpose
[10:31]and calling when I was younger.
[10:33]And I think once I've found a sense of purpose
[10:37]and impact on other people, honestly, nothing else compares
[10:41]to that.
[10:41]And I want other people to really feel that.
[10:44]Of course, I think people can look at my life
[10:46]or other people's life and be like, oh, well,
[10:48]you have all these things.
[10:49]And of course, they came much after a lot of hard work
[10:51]and struggle and perseverance, right?
[10:54]But at the end of the day, none of that
[10:56]was really started because of that end game.
[11:00]It was started because of the journey to make an impact.
[11:02]And also that you needed it, right?
[11:04]Like the whole origin story of class pass that you decided
[11:07]to go problem.
[11:08]You didn't want to do this one ballet class.
[11:10]And so you were going on all the different websites,
[11:13]what classes work blah, blah, blah.
[11:14]And then you realized, well, what if I aggregate all this?
[11:17]And the best part about it is that we're
[11:20]so able to pivot when things weren't going well.
[11:23]I know that's sort of an overused phrase.
[11:25]But I feel like this is my own little business.
[11:28]It's so important to try and then
[11:31]move in another direction quickly
[11:33]and being able to adapt.
[11:34]I think it's so important.
[11:36]So you tried one model and didn't work that well.
[11:38]And you're like, well, why aren't the people
[11:40]going back to the studios?
[11:41]Why are they, they were sort of taking advantage
[11:43]of the whole thing?
[11:44]And how can we get people to really go and invest in these
[11:48]and go back and how can we package that?
[11:50]And that you were always trying to make it better?
[11:55]I just like love that whole approach.
[11:59]Thanks.
[11:59]And I think as an entrepreneur, pivoting is an iterating
[12:03]is the magic that's iterating.
[12:05]That's a better one.
[12:05]Yeah, iterating.
[12:07]Exactly.
[12:08]It is something not really is essential
[12:12]to get your product right, to make it grow,
[12:15]to make it really fit, especially as consumer trends
[12:19]change so quickly.
[12:21]I mean, of course, COVID happened.
[12:22]And everyone always asked me, like,
[12:24]what do we think is gonna happen at the end of COVID?
[12:25]I'm like, we'll only really know when we're there
[12:28]and we understand how customers want to be.
[12:30]You can't prescribe everything you have to let
[12:33]customers tell you what they want.
[12:34]And by the way, I learned that by making a mistake, right?
[12:37]I think it's obviously easier to say in hindsight.
[12:39]And I like to say this now.
[12:40]So other people don't make the same mistake.
[12:42]It's you can't really put a product on people to say,
[12:45]okay, this is what you're going to do.
[12:47]And just because this model worked in food
[12:51]and for booking doctor's appointments,
[12:53]doesn't necessarily mean it's going to work in classes.
[12:57]And that was something that I had to have a week up called to
[13:01]and then really approach the entire problem in a new way.
[13:05]And that was not easy.
[13:07]I mean, obviously it's much easier
[13:08]to look at it in hindsight and talk about it.
[13:10]But it was a really tough time.
[13:13]I remember having to downsize the team,
[13:15]go from like a big office to a small office again.
[13:19]I was even just telling somebody the other day,
[13:20]like I literally, I had a tech person that I decided
[13:24]to go part time on.
[13:25]And you know, he was just putting in a few hours a week.
[13:28]And actually I always do remember the day he called me back
[13:31]and he was like, I'm saying a lot of money go through.
[13:33]Do you need me to come back?
[13:34]Cause we actually had figured it out
[13:36]and we had figured the subscription, you know?
[13:39]And like I said, that took two and a half, three years
[13:41]to get to, but we kept going, you know?
[13:44]And I think that's really the magic of entrepreneurship
[13:48]is creating something that doesn't exist.
[13:50]And it usually is not created in the first try.
[13:53]You know, I think a lot of times you can
[13:55]over build the first time, which is the same mistake
[13:58]that we made.
[13:59]Yeah.
[14:00]I hope to start off this crum cake business
[14:01]for my unless.
[14:02]Okay.
[14:03]And I went to business school and everything.
[14:04]And I was like, oh, this is great.
[14:05]I'm going to use everything I learned.
[14:06]And I'm going to, you know, patent it.
[14:08]And like, I did all these things.
[14:10]Like I didn't need to do at the beginning.
[14:12]I spent like, I was like,
[14:13]they're a little lemon story.
[14:14]Yeah, exactly, exactly.
[14:16]But like, yeah, I was like, all the money I spent on lawyers,
[14:19]like I should have been focusing on like distribution.
[14:22]And I mean, we did those.
[14:23]But anyway, so then when I started the next thing,
[14:25]I knew like, okay, well, these are the things
[14:27]I did wrong and maybe this can come later.
[14:29]And like, let's prove this before we need this, right?
[14:31]It's like champagne problems, right?
[14:33]I mean, I literally talk about these two.
[14:36]It's the things that like worry about them
[14:38]when they're important and they're necessary
[14:41]versus like over engineering it from the beginning.
[14:43]Like, great, your site goes down.
[14:45]You know what?
[14:46]That means you really done a great job, you know?
[14:48]And I remember when people used to say that I didn't
[14:50]understand that until my site started going down
[14:52]every day, we used to have this 12 noon booking window
[14:55]for class pass.
[14:56]And the site would crash for like a week,
[14:58]every single day at 12 noon,
[15:00]because we had too many people logging on.
[15:02]And obviously like, we didn't want that to happen.
[15:05]But in a small way after fighting for it for so long,
[15:09]you literally can look at it and say, man,
[15:12]I get what that means because at least it's working now.
[15:15]Yeah, which is so rewarding.
[15:17]But you've like taken this all step further
[15:18]and designed your own little,
[15:20]make your life better worksheet at the end
[15:23]with examples from people who have used it and how
[15:26]and you're trying to give people the toolkit
[15:29]so that they can basically like fast track
[15:32]to their better selves essentially.
[15:33]Do you want to describe the process there?
[15:36]And yeah.
[15:37]Yep.
[15:38]Last method, which is the school setting method I've
[15:40]been doing for over seven years now in my life,
[15:43]really came out of a time to be honest when, honestly,
[15:46]class house I knew was about to work.
[15:48]I mean, we didn't have that many customers,
[15:50]but I got to that point where I figured out
[15:52]I had product market fit.
[15:53]So I was very, very happy with that part of my life.
[15:57]But I looked at everything else.
[15:58]And I stopped dancing a little bit.
[16:00]I, my help was bad.
[16:02]I was single.
[16:03]I didn't like, I wasn't connected to my friends at all.
[16:06]The holidays were there and I was by myself.
[16:08]It was like amazing moment and depressing moment
[16:11]at the same time.
[16:12]And of course, I think the word balance is obviously
[16:15]thrown it out there and I don't really
[16:17]think it's something that we can all achieve.
[16:18]But I knew I needed to apply the same system
[16:22]that I applied to succeed in my business world,
[16:25]my professional world, to my personal life.
[16:27]And I think there's other people in the world
[16:29]who need to go the other way and don't need
[16:32]to find a way to actually build a system to do that.
[16:34]So what I started to do is come up with a system
[16:37]that I felt resonated with the way I always thought about my life.
[16:40]And it first starts with reflecting.
[16:43]Because for me, if you don't know where you are right now,
[16:46]I don't know how you figure out where you're going.
[16:48]And I think a lot of times people want to say,
[16:51]I'm going to go here, but you need to know how far you are
[16:53]and where you're starting from to be
[16:56]able to start even setting goals.
[16:58]So step one is always reflecting.
[17:00]Step two is dreaming.
[17:01]So doing that same process where we start thinking
[17:04]about different words and different themes
[17:06]that we want to cultivate in our lives.
[17:08]And even this, this dreaming process and the reflecting
[17:11]process, none of this is needing to come up with check marks
[17:14]or things that you're going to actually achieve.
[17:16]I really embed these in emotions and feelings in my life.
[17:19]So things that are like, I want to feel connected.
[17:22]I want to feel like I have a sense of home.
[17:24]I want to feel like I'm creating.
[17:26]These are sort of more theme words that I really
[17:29]anchor myself into.
[17:30]And then the third step that I was doing is about focusing,
[17:32]because you can't make an impact on in every area
[17:35]of your life.
[17:36]So it involves a time diagnostic, with a bit of a rating
[17:39]analysis that we do.
[17:41]And then we pick and choose what areas
[17:43]we're going to focus on only for three months,
[17:45]because I really believe like,
[17:47]annual resolutions are way too long, right?
[17:50]Most of the times people forget them.
[17:51]And if you do things sort of in a week or so,
[17:53]it just, you know, I think it's happened.
[17:55]I think it's get busy.
[17:55]And then you feel like you failed.
[17:57]And I never want people to think that, you know,
[17:59]they can't execute because I do believe building
[18:01]a muscle of execution is a very important of creating
[18:04]a habit with yourself that you can accomplish
[18:06]the things that you want.
[18:07]So once we do that, we go into goal setting.
[18:09]So it's really a process that really the first 30 minutes
[18:12]are all about actually anchoring in
[18:14]on where you're even going to set goals
[18:16]and what your intentions are.
[18:18]And then we go into goal setting.
[18:19]And I have been really good with executing my whole
[18:22]entire life.
[18:23]And I feel like I think about goals in a very,
[18:26]obviously measurable way, in a way that really starts
[18:30]step one, not step 40 in the process.
[18:32]And that's what's really helped me to be successful
[18:35]to say, how do I break down this goal
[18:38]into something I can achieve in a limited time frame,
[18:41]but actually make progress.
[18:44]And so I go through all my tips
[18:45]and actually setting those tangible, measurable goals
[18:48]that people can actually do in their life.
[18:50]And by the end, you end up with 10, 15 goals
[18:53]for the quarter and you get to do the whole process again
[18:55]every three months.
[18:56]And, you know, going back to what we were talking about
[18:58]of iterating, you know, we talk about it
[18:59]with companies all the time, but it's important
[19:01]to iterate on ourselves.
[19:03]I never want to feel like I'm stagnant
[19:05]as a human being and I can't learn, you know.
[19:08]And, you know, whatever is coming my way
[19:10]professionally and personally, I want to embrace it
[19:13]and grow and make time for it as my life is shifting.
[19:16]There are times when my family is a really important thing
[19:18]for me and there are times where I'm really going
[19:20]to focus on my professional aspects.
[19:22]And I want to be good and 150% in whatever I say yes to.
[19:27]And that's how I truly love my life.
[19:29]That's amazing.
[19:30]Well, I have to say, I loved all the dance videos
[19:33]on your Instagram.
[19:34]I am like totally inspired.
[19:36]And by the way, I didn't mean to misrepresent.
[19:38]Like you just weren't just a dancer,
[19:40]you started all these dance companies, right?
[19:42]So it's not just that you like to do this one thing,
[19:45]but it's like your whole, whatever you're doing,
[19:48]you know, when people are like, whatever she's doing,
[19:49]I want to do that.
[19:50]It's like the way you've created,
[19:53]you just continue to create, you just create
[19:56]and create and create.
[19:57]And I'm interested to hear what you feel.
[20:00]is next. Like you have now you sold class fast. Like tell me what did that feel like? What is
[20:05]next for you? How are you incorporating being a mom and all of that as well?
[20:11]Yeah, you know, I have not been able to really catch a beat and
[20:14]like I've been sold and then I have this awesome hook coming out. So it's really funny because
[20:20]you know, for me and I have to take my own advice of what I even sang the book in that first
[20:24]chapter, which is, you know, clear out the noise, you know, take that great kind of
[20:28]hear the synchronicities of the universe again. And I know I'm back there in that place where
[20:33]I need to live a little to feel that problem. I'm not somebody who, you know, I've obviously
[20:39]have tons of opportunities that I know I can do. And if anything, it's almost harder to say
[20:44]notice such amazing things right now until I can figure out the exact thing I want to do. But,
[20:49]you know, I believe in my system. I believe in me listening to my heart and I won't wave around that.
[20:55]I think whenever I waver on doing things for other people or because society expects me to,
[21:01]I know I'll never be able to truly be fulfilled in that way. So yeah, I'm just plotting out the next
[21:06]decade now. But you know, it's very bittersweet. I think for founders, you know, when you are no longer
[21:11]working at your company on a day-to-day basis, you feel a sense of loss for sure, you know, just
[21:16]from the emotion and the pace of it all. But, you know, I think at the same time we have to keep
[21:22]growing and iterating. And, you know, I'm still young. I guess I'm in my late 30s now. And
[21:27]I was like telling my dad that the other day. I'm like, it's so crazy because I have to be like,
[21:31]sometimes people want to treat me like, I'm really old in the sense of, you know, they want advice
[21:35]to me and all of it. But I'm like, I have so much more to do and give. I just got to figure out what
[21:40]that's going to be. That's true. Yeah. You're making me feel old. I'm in my face. No, but it's never,
[21:46]you know, in our lives that we're able to. But I sometimes feel like people want to make us feel like
[21:51]we've lived enough. Not, you know, and so I'm, I'm, I'm always going to be ambitious and
[21:58]always going to want to make an impact on people's lives. Great. Amazing. Well, I'll be following
[22:03]long. Thank you. Well, thank you so much for this. Thank you for all this great advice. The inspiring
[22:10]woman entrepreneurs story, which I just like eat that kind of thing up all the time to try to do
[22:16]better and all of the advice for how to not just be a better businesswoman, but how to be a better
[22:21]woman or a better person is. It's nice to have a guidebook. I love that. Thank you. Thank you so much.
[22:27]All right. Thanks so much. Okay. Bye. Bye. Thanks for listening to this episode of Moms Don't Have
[22:33]Time to Read Books. Don't forget to follow me on Instagram at zebi Owens and at Moms Don't Have
[22:38]Time to Read Books. Also sign up for my newsletter at zebiowens.com and sign up for my virtual book
[22:44]club and meet lots of authors on Zoom every other week. Thanks so much to Steve and Ryan at
[22:48]Texture Sound for the Sound Editing. And thank you to Morning Moon Productions for providing this
[22:53]fantastic intro and out trim music.